Composing marketing emails forces me to be, for lack of a better term, snappy. I’ve learned the most about being a salesman and a writer simultaneously through the email campaigns I’ve been responsible for, and have figured out a lot of the major principles and minor details that a campaign needs to thrive simply by writing a lot of them.
Email Marketing
Ultra-Eyes
Selling a vision supplement like Ultra-Eyes wasn’t just about explaining why these ingredients are so good for your eyes. It was about driving home why you should be so concerned with nourishing your eyes in the first place. A couple of cheeky sight puns to catch your attention, and then it’s off to the races.
Welcome to Jambox
In some ways, a welcome email is just a welcome email. But, really, it’s the first personalized impression you get of a company who you just formed a relationship with. For this Jambox welcome note, I kept it plenty short and sweet, but made sure it felt warm and inspiring — the beginning of a beautiful creative collaboration together.