There’s one blunt objective to direct mail writing that makes it a great medium — come up with something that the recipient can’t bring themselves to toss in the trash. Working on direct mail projects, especially ones with big page counts, has helped me strengthen all kinds of different writing muscles that I might not have even realized I had otherwise.
Direct Mail Marketing
P500X Campaign
The release of a new prostate supplement called P500X marked a major milestone for Best Life Herbals. The good news for me as a copywriter was that this really is everything you could want in a prostate pill. The bad news was having to make that sound convincing. Ultimately, I made a strong promise with even stronger evidence behind it, and the campaign was a smash.
Wellness Magazine
Every month, one of the biggest companies in the wellness industry sends out a beautifully composed health magazine written by a full team of doctors and writers. One Monday, it ended up on my desk with a request to create something similar. I wrote both the articles and ads throughout the piece, which I think provides real value to the reader while still keeping the brand firmly at the front of their mind.
