When I’m writing copy for a website, I want anybody reading it to be able to get a feeling for the company in the same way they would for a person they just met. These two examples are wildly different in voice and tone — one you’d want to grab a drink with, the other you’d want to do yoga with.
Website Branding
Jambox
Jambox is a subscription service that offers great royalty-free music to filmmakers and content creators. In short, a really cool company catering to cool artists. My goal was to write homepage copy that makes Jambox feel like a collaborator rather than just a service. Out of all the options out there, this one gets your vision.
Best Life Herbals
Everybody in the wellness industry is promising you better something. A pill for better metabolism, a drink for better gut health. But, Best Life Herbals is all about taking that a step farther. The message here is that we’re going to live up to our name by giving you something the others don’t — real help from real people.
